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Strategic Marketing for Entrepreneurs

$129
Self-Paced5 Course Hours | 12 Weeks
View Course
Entrepreneurship
Strategic Marketing for Entrepreneurs

Description

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

credits

  • IACET CEUs: 0.5
  • HRCI Credits: 5
    • Specified - Strategic Business: 5
  • SHRM PDCs: 5

features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

learning Outcomes

  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan

related courses

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