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Strategic Marketing for Entrepreneurs

$129
Self-Paced5 Course Hours | 12 Weeks
View Course
Entrepreneurship
Strategic Marketing for Entrepreneurs

Description

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

credits

  • IACET CEUs: 0.5
    • HRCI Credits: 5
      • SHRM PDCs: 5

        features

        • Mobile-friendly
        • Audio-enabled
        • Badge and credit-awarding
        • Real-world case studies
        • Fully accessible
        • Games & Flashcards
        • Expert-supported
        • Video content

        learning Outcomes

        • Describe the role of strategy and marketing in an entrepreneurial setting
        • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
        • Explain marketing basics, including the marketing process and the Four P's
        • Discuss the role of marketing in the discovery stage of a new venture
        • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
        • Discuss the role of strategic planning in the entrepreneurial process
        • Describe the key elements of a marketing plan
        • Outline the factors for success in creating a new venture business plan

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        • Entrepreneurship
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