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Strategic Marketing for Entrepreneurs
$129
View CourseSelf-Paced5 Course Hours | 12 Weeks
Entrepreneurship
Description
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
credits
- IACET CEUs: 0.5
- HRCI Credits: 5
- SHRM PDCs: 5
features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
learning Outcomes
- Describe the role of strategy and marketing in an entrepreneurial setting
- Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
- Explain marketing basics, including the marketing process and the Four P's
- Discuss the role of marketing in the discovery stage of a new venture
- Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
- Discuss the role of strategic planning in the entrepreneurial process
- Describe the key elements of a marketing plan
- Outline the factors for success in creating a new venture business plan