Home Link
Quest Grant

For Businesses

Business Services

Helping the Businesses in our Community.

Regional Services

Everything you need to know to grow in Yavapai County.

Grant Assistance

From grant research to writing services.

Data and Analytics

Research for sustainable business growth.

About Yavapai County

Everything you need to know about commerce Yavapai County.

For Employees & Job Seekers

Career Resources

Personalized training, career counseling, scholarships, and more!

Training Courses

Learn new skills and get ready for your next career move.

Job Fairs and Events

Connect with employers through local job fairs and career events.

Hot Jobs

Top Jobs, Occupations, and Skills in Yavapai County

Job Postings Data Trends

Explore the latest data on job opportunities available from local employers


Loading upcoming events...

Training Courses

Training Course Options

See and compare the different course trainings available through the REDC.

Subject Matter Expert

Train employees and businesses in leadership, professional development, communication, and more

Back to all courses

Social Media Marketing

Self-Paced3.5 Course Hours | 12 Weeks
View Course
Social Media Marketing


Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.


  • PMI PDUs: 3.5
    • Strategic & Business Management PDUs: 1.75
      • Technical PM PDUs: 1.75
        • IACET CEUs: 0.35
          • HRCI Credits: 3.5
            • SHRM PDCs: 3.5


              • Mobile-friendly
              • Audio-enabled
              • Badge and credit-awarding
              • Real-world case studies
              • Fully accessible
              • Games & Flashcards
              • Expert-supported
              • Video content

              learning Outcomes

              • Define social media, name several platforms, and explain the benefits and drawbacks of using each platform
              • Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content
              • List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation
              • Describe why and how a company should monitor social media
              • Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement
              • Set social media marketing objectives that correlate to specific sales and growth goals
              • Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so
              • Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms
              • Explain how to reach influencers and name at least two relevant influencers in the learner's industry
              • Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size

              related courses

              • Marketing
                Digital Marketing Strategy

                Digital Marketing Strategy

                Self-Paced3 Course Hours | 12 Weeks
              • Marketing
                Google Ads

                Google Ads

                Self-Paced6 Course Hours | 12 Weeks
              • Marketing
                Marketing Automation

                Marketing Automation

                Self-Paced3.5 Course Hours | 12 Weeks
              Home LinkThe REDC is a Division of Yavapai College.Go to yc.edu

              Sign up for the REDC Newsletter

              Stay in touch with the REDC and learn how we are impacting our community!
              Contact Us