Home Link
Quest Grant

For Businesses

Business Services

Helping the Businesses in our Community.

Regional Services

Everything you need to know to grow in Yavapai County.

Grant Assistance

From grant research to writing services.

Data and Analytics

Research for sustainable business growth.

About Yavapai County

Everything you need to know about commerce Yavapai County.

For Employees & Job Seekers

Career Resources

Personalized training, career counseling, scholarships, and more!

Training Courses

Learn new skills and get ready for your next career move.

Job Fairs and Events

Connect with employers through local job fairs and career events.

Hot Jobs

Top Jobs, Occupations, and Skills in Yavapai County

Job Postings Data Trends

Explore the latest data on job opportunities available from local employers

Events

Loading upcoming events...

Training Courses

Training Course Options

See and compare the different course trainings available through the REDC.

Subject Matter Expert

Train employees and businesses in leadership, professional development, communication, and more

Back to all courses

Principles of Marketing for Nonprofit Organizations

$79
Self-Paced3 Course Hours | 12 Weeks
View Course
Nonprofit Management
Principles of Marketing for Nonprofit Organizations

Description

When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

credits

  • IACET CEUs: 0.3
    • HRCI Credits: 3
      • SHRM PDCs: 3
        • CFRE Points: 3

          features

          • Mobile-friendly
          • Audio-enabled
          • Badge and credit-awarding
          • Real-world case studies
          • Fully accessible
          • Games & Flashcards
          • Expert-supported
          • Video content

          learning Outcomes

          • Define what marketing is within the nonprofit environment
          • Explain the service-intensive nature of nonprofit program activities
          • Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
          • Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
          • Discuss the role of ethics in nonprofit marketing
          • Describe the importance of a nonprofit marketing plan
          • Describe how target markets can be identified for donors
          • Explain how new service products are developed by nonprofits

          related courses

          • Nonprofit Management
            Fundraising for Nonprofit Organizations

            Fundraising for Nonprofit Organizations

            Self-Paced4 Course Hours | 12 Weeks
            $150
          • Nonprofit Management
            How to Read a Nonprofit Financial Statement

            How to Read a Nonprofit Financial Statement

            Self-Paced3 Course Hours | 12 Weeks
            $79
          • Nonprofit Management
            Introduction to Grant Writing

            Introduction to Grant Writing

            Self-Paced4 Course Hours | 12 Weeks
            $150
          Home LinkThe REDC is a Division of Yavapai College.Go to yc.edu

          Sign up for the REDC Newsletter

          Stay in touch with the REDC and learn how we are impacting our community!
          Contact Us