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Google Ads

Self-Paced6 Course Hours | 12 Weeks
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Google Ads


Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.


  • IACET CEUs: 0.6


  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

learning Outcomes

  • Define PPC
  • Navigate through the Google Ads platform
  • Describe the foundation of a successful paid search campaign
  • Identify tools for selecting relevant keywords
  • Explain the importance of negative keywords
  • Define multiple bidding strategies
  • List the basic components of effective ad copy
  • Explain the different types of audience targeting
  • Define multiple key performance indicators (KPIs)
  • Analyze performance data

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