Home Link
Quest Grant

For Businesses

Business Services

Helping the Businesses in our Community.

Regional Services

Everything you need to know to grow in Yavapai County.

Grant Assistance

From grant research to writing services.

Data and Analytics

Research for sustainable business growth.

About Yavapai County

Everything you need to know about commerce Yavapai County.

For Employees & Job Seekers

Career Resources

Personalized training, career counseling, scholarships, and more!

Training Courses

Learn new skills and get ready for your next career move.

Job Fairs and Events

Connect with employers through local job fairs and career events.

Hot Jobs

Top Jobs, Occupations, and Skills in Yavapai County

Job Postings Data Trends

Explore the latest data on job opportunities available from local employers


Loading upcoming events...

Training Courses

Training Course Options

See and compare the different course trainings available through the REDC.

Subject Matter Expert

Train employees and businesses in leadership, professional development, communication, and more

Back to all courses

Google Ads

Self-Paced6 Course Hours | 12 Weeks
View Course
Google Ads


Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.


  • IACET CEUs: 0.6


    • Mobile-friendly
    • Audio-enabled
    • Badge and credit-awarding
    • Real-world case studies
    • Fully accessible
    • Games & Flashcards
    • Expert-supported
    • Video content

    learning Outcomes

    • Define PPC
    • Navigate through the Google Ads platform
    • Describe the foundation of a successful paid search campaign
    • Identify tools for selecting relevant keywords
    • Explain the importance of negative keywords
    • Define multiple bidding strategies
    • List the basic components of effective ad copy
    • Explain the different types of audience targeting
    • Define multiple key performance indicators (KPIs)
    • Analyze performance data

    related courses

    • Marketing
      Digital Marketing Strategy

      Digital Marketing Strategy

      Self-Paced3 Course Hours | 12 Weeks
    • Marketing
      Marketing Automation

      Marketing Automation

      Self-Paced3.5 Course Hours | 12 Weeks
    • Marketing
      Mobile Marketing

      Mobile Marketing

      Self-Paced3 Course Hours | 12 Weeks
    Home LinkThe REDC is a Division of Yavapai College.Go to yc.edu

    Sign up for the REDC Newsletter

    Stay in touch with the REDC and learn how we are impacting our community!
    Contact Us