Marketing
Description
Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.
credits
- IACET CEUs: 0.6
features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
learning Outcomes
- Define PPC
- Navigate through the Google Ads platform
- Describe the foundation of a successful paid search campaign
- Identify tools for selecting relevant keywords
- Explain the importance of negative keywords
- Define multiple bidding strategies
- List the basic components of effective ad copy
- Explain the different types of audience targeting
- Define multiple key performance indicators (KPIs)
- Analyze performance data