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Google Ads

$99
Self-Paced6 Course Hours | 12 Weeks
View Course
Marketing
Google Ads

Description

Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.

credits

  • IACET CEUs: 0.6

    features

    • Mobile-friendly
    • Audio-enabled
    • Badge and credit-awarding
    • Real-world case studies
    • Fully accessible
    • Games & Flashcards
    • Expert-supported
    • Video content

    learning Outcomes

    • Define PPC
    • Navigate through the Google Ads platform
    • Describe the foundation of a successful paid search campaign
    • Identify tools for selecting relevant keywords
    • Explain the importance of negative keywords
    • Define multiple bidding strategies
    • List the basic components of effective ad copy
    • Explain the different types of audience targeting
    • Define multiple key performance indicators (KPIs)
    • Analyze performance data

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