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An Overview of Marketing

Self-Paced5 Course Hours | 12 Weeks
View Course
An Overview of Marketing


Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.


  • PMI PDUs: 5
    • Strategic & Business Management PDUs: 3.5
      • Technical PM PDUs: 1.5
        • IACET CEUs: 0.5
          • HRCI Credits: 5
            • SHRM PDCs: 5


              • Mobile-friendly
              • Audio-enabled
              • Badge and credit-awarding
              • Real-world case studies
              • Fully accessible
              • Games & Flashcards
              • Expert-supported
              • Video content

              learning Outcomes

              • Understand the marketing process
              • Explain the uses of the marketing mix (the Four Ps)
              • Explore the relationship between marketing and strategic planning
              • Understand customer value, customer satisfaction, and the importance of loyalty
              • Discuss the role of ethics in marketing
              • Describe the marketing planning process
              • Understand how marketing information and market research is gathered, analyzed, and used
              • Describe how target markets are identified and pursued
              • Understand product marketing, including new product development
              • Discuss the marketing issues involved in establishing the promotional mix and in setting prices
              • Understand the key issues in placement and distribution planning

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