So much happens online, and in today’s digital-first world, it’s paramount for businesses to have a strong online presence. 

In the past, marketers relied on print advertisements, radio spots, television, and billboards. However, things have changed. Digital marketing is the practice of promoting products or services using online channels such as:

* Search engines
* Email
* Social media
* Digital advertisements 

In this article, we’ll talk about everything you need to know about getting started in digital marketing, including:

* What jobs are available 
* The skills needed to work in this field
* How to develop the necessary skills
* Finding a job and starting a career

## Digital Marketing Jobs

Digital marketing is a big field with various niches:

* Search engine optimization
* Advertising
* Content marketing
* Social media management
* Video content creator
* User experience designer
* Web designer

Each of these jobs requires different skills, but each falls under the category of digital marketing.

**Related Articles**: [What Does a Content Marketer Do?](https://www.ycredc.com/blog/what-does-a-content-marketer-do-job-descriptions-and-how-to-get-started)
![Image: A laptop with marketing data including numbers and graphs. Text: Marking has changed a lot in the past decade. Digital marketing reaches potential customers through digital means ](https://redc-strapi-backend.fly.dev/uploads/Graphic_1_Getting_Started_With_a_Career_in_Digital_Marketing_f335b53d4d.jpg)
## Important Skills for Digital Marketers

Digital marketing is a vast field, but there are skills that most digital marketers will at least have a tertiary understanding of. Depending on what area of digital marketing you want to get into these will be more or less important.


### Data Analysis

Digital marketing is an art and a science. Creating a great-looking site requires a great eye. However, decisions about advertisement costs, what topics to write about, and how to pivot efforts should be driven in part by data.

Data analysis means being able to look over data from various streams and come to conclusions about how to react to it. Important metrics for digital marketing include:

* **Click-through rate (CTR)**: The percentage of people who click on a link
* **Bounce rate**: The rate of site visitors who leave the site without taking action
* **Impressions**: How often a site was served on a Google result
* **Views**: How many times a site or page was viewed 
* **Visitors**: How many unique people visited the site

Analyzing data well is a skill that you’ll develop over time. While learning this skill, make sure to ask lots of questions and assume you don’t have the answer right the first go around.


### Social Media

Social media has taken over the digital space. It’s a huge part of the web, and it’s where a lot of businesses spread their messages, find customers, and make money.

If you understand social media platforms, such as how they work and how businesses can be successful using them, then you’ll be an asset to whoever hires you. 


### SEO

Search engine optimization (SEO) is digital marketing using organic search results on Google and other search engines. SEO is a field on its own with complex systems and best practices.

You don’t need to know everything there is to know about SEO, but understanding the basics and how it integrates into digital marketing as a whole is important.


### Design Knowledge

Brands and businesses need a solid online presence if they want to make a lasting impression. This starts with a good website. 

Designers are needed across all of digital marketing. They create social media posts, video assets, websites, and online branding.


### Copywriting

Content is king, and being skillful at writing will take you far. Marketing is how businesses promote their product or services. Communication is at its core.
![Image: A closeup of a digital marketer's hands typing on their laptop. Text: Writing is the #1 skill digital marketers need. Good writing is the keystone to digital marketing, no matter which niche you're looking to get into.](https://redc-strapi-backend.fly.dev/uploads/Graphic_2_Getting_Started_With_a_Career_in_Digital_Marketing_88cf915456.jpg)
Copywriting can include anything from catchy headlines to snippy advertisements to in-depth guides.

People working in digital marketing should have a good understanding of the written language and how it works.

## Developing Skills for Digital Marketing

The first place to start when asking how to get into digital marketing is to develop the necessary skills.
![Image: A digital marketer lying on a blanket on grass reading a book on digital marketing. Text: Develop your digital marketing skills by taking online focuses, receiving free online certificates, and practice.](https://redc-strapi-backend.fly.dev/uploads/Graphic_3_Getting_Started_With_a_Career_in_Digital_Marketing_6dfaa8f05c.jpg)
### Digital Marketing Education Requirements

A bachelor’s degree in digital marketing will help you get started down the right path, but it’s not a guarantee that you’ll start a career right after graduating. While studying for your bachelor’s, you’ll get all the important skills for working in digital marketing and will be set up to start working in the field.

There are no education requirements for working in digital marketing. You only need the necessary skills. Having a strong understanding of digital marketing fundamentals is more important than how you got those skills.

Use whatever tools you have at your disposa,l including online courses and certificates, YouTube videos, and community college classes.


### Online Courses

You can get all the training you need to start a career in digital marketing in the comfort of your home without enrolling in traditional college courses. Online courses offer flexibility in education at a fraction of the cost of a traditional college education, and you can pick and choose which skills you want to focus on.

Online courses can teach you anything you want to know, from how to code your own site to how to improve your presentation soft skills.

While getting started with digital marketing work, take intro courses in marketing as a whole and some courses on specific aspects like social media marketing or web analytics.

**The REDC at Yavapai College offers a catalog of courses that [teach you everything you need to know about online marketing](https://www.ycredc.com/courses/category/sales-and-marketing?page=1):**

* **[Marketing Basics](https://www.ycredc.com/courses/marketing-basics)**
* **[Social Media Marketing](https://www.ycredc.com/courses/social-media-marketing)**
* **[Internet Marketing Fundamentals](https://www.ycredc.com/courses/internet-marketing-fundamentals)**

**Sign up and start your digital marketing career today!**


### Free Certifications

Online certifications prove knowledge and proficiency in specific areas while also teaching you about a specific tool or skill. They look great on a resume or in a portfolio.

Many platforms used by digital marketers offer free certification courses:

* [Semrush](https://www.semrush.com/academy/certification/) 
* [Salesforce](https://trailhead.salesforce.com/en/credentials/marketingoverview/)
* [Hubspot](https://academy.hubspot.com/certification-overview)
*[Google Analytics](https://grow.google/certificates/data-analytics/?utm_source=google&utm_medium=paidsearch&utm_campaign=ha-sem-bk-data-exa__geo--US&utm_term=google%20analytics%20certification&gad_source=1&gclid=CjwKCAiAqrG9BhAVEiwAaPu5zlbEaU2nefP-pfQqX-vPFF2wZBsPKLG-XINoFELSu1YOdXMgBc922xoCQyMQAvD_BwE)
* [Google Ads](https://support.google.com/google-ads/answer/9702955?hl=en)
These platforms are important for digital marketers and getting trained and getting certified will improve your skills and hireability.

**REDC offers courses that will teach you everything you need to know about Google platforms, including [Google Digital Marketing and E-Commerce](https://www.ycredc.com/courses/coursera-google-digital-marketing-and-e-commerce) and [Google Data Analytics](https://www.ycredc.com/courses/coursera-google-data-analytics).**

**Related Articles**: [Are Online Certificates Worth it?](https://www.ycredc.com/blog/are-online-certificates-worth-it)


### Practice

Many jobs within digital marketing require not just an understanding but practiced skills. Design and writing should be practiced frequently to build up muscle memory.

Anything to get some reps in is a good idea. Use writing and design prompts and add them to your portfolio.


## Making Digital Marketing a Career

Now that you’ve taken some courses and improved your skills, you’re ready to start looking for a career in digital marketing.

Here’s everything you need to start looking for a career in digital marketing.
![Image: A laptop with a digital marketers personal website that hosts their portfolio. Text: Starting a career in digital marketing involves networking, building a compelling portfolio, and starting at an entry level position.](https://redc-strapi-backend.fly.dev/uploads/Graphic_4_Getting_Started_With_a_Career_in_Digital_Marketing_6fcd5b2c4d.jpg)
### Build Your Portfolio

Digital marketing portfolios should be top-tier. As someone who wants to work in the digital space, it’s important that your portfolio reflects your digital expertise. You don’t need years of expertise to create a compelling portfolio.

Here’s what you should include in your digital marketing portfolio:

* **Who you are**: Your homepage should feature a quick statement about who you are and what you do. Later on, the site should go into more depth
* **Skills and services**: Explain what you’re good at and what services you provide
* **Kinds of tools and systems**: This is a great place to show off any platforms you’re skilled at. If you have certificates, display them here
* **Work samples**: Work samples can include things you’ve done for practice, class, and pay. Don’t limit yourself and include anything that shows your proficiency
* **Proof Points**: Hiring managers won’t trust you without proof. These points can cover data from past projects, testimonials from clients, and even quotes from professors or colleagues
* **Contact details**: How hiring managers can get in contact with you

If you’re just getting started, you probably don’t have much to include in your portfolio. Create sample Instagram posts, blogs, ad 
campaigns, and whatever you want to include.

Hiring managers have to comb through countless portfolios. Make yours stand out with good design and usability. Your portfolio should be clear, specific, and purposeful. Don’t cast a wide net. Instead, focus on what it is you’re good at and want to do. 


#### Website Builders

Depending on your interests, you might not know much about how to build a website. Luckily, there are a lot of options out there for website builders. Some simple options include:

* Canva
* Squarespace
* Wix

There are also options for building portfolios within platforms like:

* Adobe
* Notion
* Dribble

Do some research and choose whichever platform can showcase your niche best.
![Image: a brightly lit home office setup with two monitors and a desk light, set against a dark dark room. Text: Employers are more likely to hire you if you have some basic practice in designing and building websites.](https://redc-strapi-backend.fly.dev/uploads/Graphic_5_Getting_Started_With_a_Career_in_Digital_Marketing_86e6879cce.jpg)
### Network

Find people working in digital marketing and build connections. Networking is about making meaningful connections that will carry you into a career and future opportunities. 

While networking for digital marketing, look for people who have experience in the field and can give you pointers, as well as people you can help.

 **For more tips on networking, check out our [resource on making meaningful connections](https://www.ycredc.com/blog/how-to-network-for-a-job).**


### Start at Entry Level or Freelance

Entry-level digital marketing jobs are usually marked as entry-level and will include junior positions and specialists. While applying for these jobs, make sure they are within your wheelhouse and include skills you have in your resume and portfolio.

Another option for getting into digital marketing includes starting as a freelancer. As a freelancer, you’d be self-employed and be able to work for multiple clients on a contractual or hourly basis.

Freelancing can be a great way to get your foot in the door. You wouldn’t have all the benefits of being employed, but you’d be able to set your own hours, work wherever you want, and choose which clients you want to work with.

**Related Articles**: [Tips for Working From Home](https://www.ycredc.com/blog/tips-for-working-from-home)
![No image. Text: pros of freelancing includes choosing your hours and clients, and easier to find work. Cons are no employment benefits, and managing clients can get stressful.](https://redc-strapi-backend.fly.dev/uploads/Graphic_6_Getting_Started_With_a_Career_in_Digital_Marketing_f1c94d2626.jpg)
## Find Resources From the REDC

While training the necessary skills and looking for opportunities, the Regional Economic Development Center at Yavapai College has resources available to make the search easier. 

Our [career events throughout Yavapai County](https://www.ycredc.com/events) provide opportunities to meet local professionals and network with hiring businesses. While looking for opportunities, our [course catalog](https://www.ycredc.com/courses/category/sales-and-marketing?page=1) has more than enough to keep you busy and prepare you for a career in digital marketing.

Finally, our [robust career resources](https://www.ycredc.com/career-services) give professionals everything they need to know to start a career in any field. [Get in contact to get started](https://www.ycredc.com/contact-us?reason=To+Inquire+About+or+Apply+For+a+Job).

An at-home work setup for a digital marketer, features several plants, a macbook, monitor, desk light and mouse.

Getting Started With a Career in Digital Marketing

Digital marketing is not the next generation of marketing, it’s the current generation of marketing. Social media marketing, search engine optimization, email marketing, and online advertisements are each aspects of digital marketing.

The internet is proving to be an everyday staple of life. Marketing isn’t the online thing that’s becoming digital-first. Online education is growing as well.

Online certifications are newer forms of education programs that teach important information about a platform or service while providing proof of knowledge for potential employers and clients.

**The REDC offers multiple digital marketing certificates that will help you launch your marketing career:**

* **[Certificate in Digital Marketing](https://www.ycredc.com/courses/mindedge-certificate-in-digital-marketing)**
* **[REDC Social Media Marketing Certification](https://www.ycredc.com/courses/social-media-marketing)**
* **[REDC Internet Marketing Fundamentals Certification](https://www.ycredc.com/courses/internet-marketing-fundamentals)**

**Keep reading to learn more about what you can do with a digital marketing certificate from the REDC.**

In this article, we’ll cover everything you can do with digital marketing certificates, including how to get them.
![No image. Text: What Can You Do With a Digital Marketing Certificate? Work entry level jobs, deepen your knowledge of marketing, take on digital marketing duties, market your business, start freelance work, and learn things to use later.](https://redc-strapi-backend.fly.dev/uploads/Graphic_1_6_Things_You_Can_Do_With_a_Digital_Marketing_Certificate_c5c013c8ec.jpg)
## 1. Seek Entry-Level Digital Marketing Jobs

Most entry-level digital marketing jobs can be done by anyone—as long as they have the required skills. With multiple online certifications, you’ll be equipped to enter a digital marketing career.

Online certificates prepare people with the skills and knowledge necessary to work in a specific field.


## 2. Gain Experience Outside of Your Wheelhouse

While working in digital marketing you may feel yourself getting pigeon holed into a specific niche. This isn’t a bad thing if you enjoy your work, but if you want to stay up to date on industry trends, it’s not ideal.

Getting online certifications will give you a better view of wider trends and skills in digital marketing. 


## 3. Take On Digital Marketing Tasks

While working at your existing job, you can get certified and take on digital marketing duties. Depending on where you work and what opportunities are available you can try pivoting into social media management, SEO, or even content creation.

You don’t need to go back to college just to learn about digital marketing. Online certifications give you enough understanding to get started in digital marketing in your current place of employment.


## 4. Learn How to Market Your Business

As a business owner, you have a lot to take care of. You likely don’t have time to delve into college courses to learn about digital marketing best practices.

Online certifications can be taken at any time at any place with an internet connection. While running your business, you can learn how to run social media campaigns, run online ads, and create content during your own time.


## 5. Start A Freelance Business

As a freelancer, you can choose your own clients and take control of your schedule. When you have a certificate, you can start offering your skills as a freelancer.

If you plan on going this route, you could find a specific area you want to pursue like graphic design or content writing. Whichever niche you choose, display what certifications you’ve gotten proudly.
![Image: A digital marketer gesticulating with their hands as they talk to a client on a teleconference call on their laptop. Text: A certificate in digital marketing will equip you with the knowledge and skill you need to start working freelance.](https://redc-strapi-backend.fly.dev/uploads/Graphic_2_6_Things_You_Can_Do_With_a_Digital_Marketing_Certificate_d34e628d54.jpg)
## 6. Gain Knowledge to Use Later

Even if you aren’t currently working in digital marketing, you can still use your time to gain knowledge that you can use later.

If you don’t know how you want to enter digital marketing or are just curious, take some certification classes and see what you find interesting. It’s much cheaper and easier than traditional education options.


## What Jobs Can You Get With A Digital Marketing Certificate?

You don’t need a formal education to get a job in digital marketing. With an online certificate, you can start applying and working entry-level jobs. These are the digital marketing jobs available with a certificate:

* Graphic designer
* SEO specialist
* Email marketing specialist
* Social media specialist
* Google ads specialist

If you’re starting out with only a certificate, you’ll be limited to specific entry-level jobs, but those are great starting points for successful long-term careers.


## Who Should Seek a Digital Marketing Certificate

Digital marketing certificates are not for everyone. If you’re looking for a job in education, accounting, or anything that isn’t digital marketing, you shouldn’t be taking certification classes.

Anyone who is planning on pursuing a career in digital marketing, people who want to transition out of a different field, and people who want to get higher up in digital marketing are great candidates for seeking an online marketing certificate.
![Image: An aspiring digital marketer leaning on her desk with an instructional video playing on her laptop. Text: If you want to start a career in digital marketing, an online certificate will jumpstart your career and open new opportunities.](https://redc-strapi-backend.fly.dev/uploads/Graphic_3_6_Things_You_Can_Do_With_a_Digital_Marketing_Certificate_144e27b9c9.jpg)
## How to Get a Digital Marketing Certificate

There are a lot of certificates you can take at any time and start your education journey. If you’re solely looking for educational opportunities, it’s hard to go wrong as many of these have great information in them. However, there are only a handful that are widely recognized. 

* [HubSpot Academy: Digital Marketing Certification](https://academy.hubspot.com/courses/digital-marketing)
* [Google UX Design Professional Certificate](https://www.coursera.org/programs/yavapai-college-regi-google-learning-program-smtug/professional-certificates/google-ux-design?collectionId=ZcHdv)
* [Google Digital Marketing & E-commerce Professional Certificate](https://www.coursera.org/programs/yavapai-college-regi-google-learning-program-smtug/professional-certificates/google-digital-marketing-ecommerce?collectionId=ZcHdv)

## Get Certified in Digital Marketing With The REDC

The [digital marketing certificate](https://www.ycredc.com/courses/mindedge-certificate-in-digital-marketing) offered by the REDC is a self-paced course offered by the Online Marketing Certified Associate (OMCA) credential. This certificate will get you more than equipped to start running advertisements and planning social media messaging.

The REDC offers professionals the tools they need to be successful in any field and job placement. [Events](https://www.ycredc.com/events), [on-demand training](https://www.ycredc.com/courses), and [career services](https://www.ycredc.com/career-services) are all available tools anyone in Yavapai County can tap into to jumpstart and upskill their career.

[Contact us to learn more about our available tools](https://www.ycredc.com/contact-us?reason=To+Inquire+About+or+Apply+For+a+Job).


Image: Two digital marketers working next to each other on their laptops

6 Things You Can Do With a Digital Marketing Certificate

As a manager, a lot of work challenges come in the form of changes:

* Transitioning from in-office to remote work
* Company re-organization
* New owners
* New policies
* New software
* Layoffs

Embracing change is a unique kind of challenge since you’re likely wrapping your head around it at the same time as your employees.

Keep reading to learn tips for embracing change and how to stay ahead of any difficulties they may bring.


## Be an Agent of Change

As a manager, you have a duty to lead the charge—be proactive instead of reactive whenever possible.

If there’s change on the horizon, whether it’s from your higher-ups, of your own volition, or a broader culture shift that you’re witnessing, you need to dictate when and how it’s handled.

**Want to learn more about culture shifts in the workplace? Take our course on [bridging generational gaps at work](https://www.ycredc.com/courses/bridging-generational-gaps).**

Talk to your direct reports early, before the change happens. It limits gossip and hearsay, but it also gives you time to answer questions, listen to feedback, and prepare.

It also sets the tone for your employees. If you act with authority and positivity, they’re more likely to also feel good about the news. Depending on where you are in the leadership hierarchy, you likely can’t do much to change the change. If it’s going to happen, set the right tone. 

Another reason it’s important to embrace change? Whatever is happening may be just a piece in a larger puzzle. Depending on how you shepherd in this change, it may be easier or more difficult for your employees to embrace change down the road.

**A big change at work is something new managers need to learn how to navigate. Learn [how to handle new manager challenges](https://www.ycredc.com/blog/new-manager-challenges-and-how-to-avoid-them).**
![Image: three coworkers gathered around one persons workspace talking through workplace change. Text: Why is embracing change so important for managers? Limit gossip, set the tone for your employees, being prepared makes for a smoother transition.](https://redc-strapi-backend.fly.dev/uploads/Graphic_1_Embracing_Change_in_the_Workplace_928db00e04.png)
## How to Embrace Change in the Workplace

No matter how long you’ve been in a leadership position, embracing change doesn’t always come naturally. How you do it also depends on what kind of change you’re looking at. You’d likely break the news of a round of layoffs differently than you would break the news of a new client.

We’ve discussed [how to be a better communicator as a manager.](https://www.ycredc.com/blog/how-to-improve-communication-at-work) Here are a few change-specific general tips that can make difficult conversations a little easier.


### Optimism

Your message hangs largely on your delivery. If you’re optimistic about change, your employees are more likely to also feel good about it. You don’t need to go overboard with fake smiles and thumbs up, but sprinkle in some language that promotes positivity.

* “This will be good for XYZ reasons”
* “I’m excited to announce…”
* “Opportunity” vs “Situation”

Even if you’re not super excited about this change, take time to find something positive about it. No one wants you to outright lie, but try to view it from a different angle.
![Image: Small announcement board that reads "Difficult roads lead to beautiful destinations." Text: Shift your view on change think about it from different angles to find something beneficial about it.](https://redc-strapi-backend.fly.dev/uploads/Graphic_2_Embracing_Change_in_the_Workplace_ea008d24ad.png)
### Empathy

Lots of changes, like layoffs or cutbacks, are hard to take, whether they were directly affected or not. Excessive positivity may not be called for in these cases. However, compassion and empathy certainly are.

Remind your employees that you’re still on their team and that you’ll be working with them during whatever comes.

Even when the change isn’t such a misfortune, saying things like, “I understand,” “I hear you,” and “I get it” can show empathy in tough situations. 


### Curiosity

Looking for answers and not finding any is intensely frustrating. When you announce a change, your employees will be full of questions—how it will affect them, why it's happening, when it will be implemented, and what are the gritty details. Be able to answer them all.

For one, you’ll be more prepared. More importantly, your employees will also be more prepared and confident, making whatever change that’s occurring go smoothly.
![Image: A manager smiling during a presentation at work. Text: how do you help your team be prepared and confident about change? Learn every detail about who, what, how, and why, the change is happening.](https://redc-strapi-backend.fly.dev/uploads/Graphic_3_Embracing_Change_in_the_Workplace_3a4199551b.png)
### Advocacy

You and your direct reports don’t always need to welcome change with open arms. There are a lot of times when change is problematic for your team. 

If the change is coming from higher-ups, advocate for your team. Push back on negative changes in order to preserve camaraderie, efficiency, and the mental health of all employees.

If you’re in charge of the change, be open to feedback. Your employees will want to advocate for themselves. Listen and make adjustments if necessary. If adjustments aren’t possible, discuss exactly why and show empathy.

**Do you feel like you need more help getting ready for a big change coming your way? The REDC at Yavapai College has a number of courses available to you:**

* **[Change management](https://www.ycredc.com/courses/change-management)**
* **[Leading and managing change](https://www.ycredc.com/courses/mindedge-leading-and-managing-change)**
* **[Certificate for managing change and resolving conflict](https://www.ycredc.com/courses/mindedge-certificate-in-managing-change-and-resolving-conflict)**

**See our [full list of courses aimed at supervisors and managers](https://www.ycredc.com/courses/category/supervisors-and-managers?page=1) for even more leadership training.**


## Examples of Positive Change in the Workplace

“Positive” is such a subjective term. Change can affect everyone differently, whether it’s a large corporate acquisition or a new point of sale system for a small restaurant.

However, most kinds of change can be viewed as positive in some way. For example, some examples of positive changes in the workplace are:

* A new generation of employees entering the workforce
* New employees in leadership positions
* Expanding a business
* More relaxed office policies
* WFH flexibilities

Remember, though some change indeed benefits everyone on your team in inarguable ways, a lot of change is considered positive if you make it so.
![no image. Text: Some examples of positive change at work are a new generation of employees, new employees in leadership positions, expanding a business, more relaxed office policies, WFH flexibilities.](https://redc-strapi-backend.fly.dev/uploads/Graphic_4_Embracing_Change_in_the_Workplace_9fb9f48a61.png)
## Get More Leadership Training at the REDC

The REDC is here to help both job-seekers and employers. With [custom corporate training](https://www.ycredc.com/corporate-training) and [regional services for businesses in Yavapai County](https://www.ycredc.com/regional-services), you can be prepared for whatever comes your way. We tailor corporate training to whatever your business needs. 

They say the only constant is change. Usher it in with confidence by partnering with the REDC.

An open, brightly lit by natural light office with two rows of desks and a couch in front of a tv

Embracing Change in the Workplace

If you have a passion for healthcare but nursing isn’t your calling, don’t worry! There are plenty of other hospital jobs for individuals looking to turn their compassion for others into a rewarding career.  

Healthcare is a diverse industry with a career path for everyone, no matter your background, interests, or level of education. Whether you want to work directly with patients or behind the scenes, you can find a fulfilling career that aligns with your skills and passion.

To help you discover your path in healthcare, let’s explore some common hospital jobs across varying levels of education.
![Image: Five hospital workers taking notes on a large table](https://redc-strapi-backend.fly.dev/uploads/Graphic_1_Non_Nursing_Jobs_in_Hospitals_5e68318aa4.png)
## No Degree? No Problem—Hospital Jobs That Don’t Require a College Degree

The healthcare industry welcomes passionate individuals of all educational backgrounds. If you have a high school diploma or GED, you can kickstart your healthcare career and make a meaningful impact on the lives of others. 

Some of the most common hospital jobs that don’t require a college degree include:

* Medical assistant
* Phlebotomist
* Receptionist

These entry-level hospital jobs are ideal for those who don’t have the time or resources to pursue a college degree. By simply earning a certification and completing your training, you can quickly launch your career as a healthcare professional. 
![No image. Text: Hospital jobs that don't require a college degree include medical assistant, phlebotomist, receptionist, medical billing or coding specialist, patient services representatives, mental health technician, and environmental services](https://redc-strapi-backend.fly.dev/uploads/Graphic_2_Non_Nursing_Jobs_in_Hospitals_4b29824ef4.png)

Medical assistants help support doctors and other medical staff by performing a variety of clinical and administrative tasks. Some of their clinical duties include taking vitals or administering medications, while some of their administrative tasks could be welcoming patients and scheduling appointments.    


### Phlebotomist

Phlebotomists are responsible for collecting and preparing blood samples. This is an important role in the medical field, as blood samples help doctors provide accurate diagnoses and treatments. 

To become a phlebotomist, you will have to complete a certificate program. These programs can usually be completed in a year or less, and some hospitals even allow you to get certified through hands-on training instead.

**Yavapai College offers a [phlebotomy technician certification course.](https://catalog.yc.edu/preview_program.php?catoid=23&poid=7160)**


### Receptionist

Although receptionists don’t perform any clinical duties, they still serve an important role in supporting the overall functioning of a hospital. Their duties typically include scheduling appointments, maintaining records, and establishing communication between different departments. 

**Learn everything you need to know for a successful career as a receptionist with our [Administrative Office Procedures](https://www.ycredc.com/courses/administrative-office-procedures) and [Customer Support](https://www.ycredc.com/courses/customer-support) courses.**


### More Hospital Jobs That Don’t Require a College Degree

In addition to these well-known job roles, there are many other healthcare career paths that don’t require extensive formal education. 

Some more hospital jobs that don’t require a college degree include:

* Medical billing or coding specialist
* Patient services representative
* Mental health technician
* Environmental services (housekeeping)

Whether you’re interested in hands-on patient care or behind-the-scenes administrative duties, there are a variety of healthcare careers to suit your skills and interests.


## Beyond the Basics—Hospital Jobs That Require an Associate’s Degree

If you’re looking to take your healthcare career to the next level, there are many hospital jobs available that only require an associate’s degree.  

Some common hospital jobs that require an associate's degree include:

* Records manager
* Lab technician
* Physical therapy assistant

Although these jobs require a degree, they usually lead to higher earning potential, increased skill set, and more opportunities for career advancement.
![Graphic 3 - Non-Nursing Jobs in Hospitals.png](https://redc-strapi-backend.fly.dev/uploads/Graphic_3_Non_Nursing_Jobs_in_Hospitals_12acd3db07.png)
### Records Manager

In a hospital, the records manager is in charge of maintaining patient health records and other important documents. As a manager, they’re also responsible for leading a team and ensuring all team members maintain accuracy and patient confidentiality.

To become a records manager, you’ll have to earn an associate's degree in health information management or health administration. In addition to earning a degree, earning a certification in records management can further increase your qualifications.

**Learn how to create, organize, and maintain records effectively with our [Archiving and Records Management](https://www.ycredc.com/courses/archiving-and-records-management) course.**


### Lab Technician

Lab technicians assist doctors in performing tests, determining diagnoses, and treating patients. After earning a degree, they can work in a variety of departments, including radiology, phlebotomy, and clinical laboratories.

A lab technician's degree determines their specialization and which department they will work in. For example, radiation techs need an associate's degree in radiologic technology, and clinical lab techs need an associate's degree in clinical or medical laboratory technology.


### Physical Therapy Assistant

Physical therapy assistants work alongside physical therapists to help patients recover from injuries and regain their muscle functions after surgeries. They’re responsible for guiding exercises, connecting with patients, and monitoring their progress. 

To become one, you will have to earn an associate’s degree in physical therapy assisting. In addition to earning a degree, a physical therapy assistant needs to earn a certification and be in strong physical health.


### More Hospital Jobs That Require an Associate’s Degree

In addition to these job roles, the healthcare industry offers several more career opportunities for those looking to earn an associate’s degree.

Some more hospital jobs that require an associate's degree include:

* Respiratory therapist
* X-Ray technician
* Health information technician
* Cardiovascular technologist

Although it takes a couple of years of hard work, earning an associate’s degree can prepare you for a long and rewarding healthcare career. With the right amount of training and dedication, you can make a positive impact on the lives of others while achieving a stable and fulfilling career.


## Advanced Healthcare Careers—Hospital Jobs That Require a Bachelor’s or Master’s Degree

If you have the time and resources to earn a bachelor’s or master’s degree, you can expand your opportunities in healthcare and qualify for advanced career opportunities.

Some common hospital jobs that require a bachelor’s degree include:

* Health service manager
* Occupational therapist
* Medical laboratory scientist
* Clinical dietician

By spending a couple more years in college, you can earn a master’s degree and qualify for advanced roles like healthcare administrator, physician assistant, or clinical research coordinator. Many employers also offer opportunities for financial assistance for upskilling or education to study for a bachelor’s or master’s while you work there. This can be so you can break into these roles or even into nursing. 

Although these roles require higher-level degrees, they come with greater responsibilities and the opportunity to make a significant impact in the healthcare industry. These advanced careers also offer higher salaries and more opportunities to advance in your career.
![No image. Text: Hospital jobs that require a bachelor's or master's degree include health services manager, occupational therapist, medical lab scientist, clinical dietician, healthcare administrator, physical assistant, or clinical research coordinator.](https://redc-strapi-backend.fly.dev/uploads/Graphic_4_Non_Nursing_Jobs_in_Hospitals_16548b5986.png)
## Discover Your Career in Healthcare at REDC

No matter what level of education you have, REDC at Yavapai College can help you kickstart your career in healthcare.

From a vast catalog of [self-paced online courses](https://www.ycredc.com/courses/category/workplace-essentials) to regular [networking events and job fairs](https://www.ycredc.com/events/health-sciences-job-fair), REDC has what you need to achieve your career goals and become a healthcare professional.  


Two administrative hospital working talking to each other. One leaning on a package, the othr owrking behind a desk on the computer

Non-Nursing Jobs in Hospitals

Whether you’re a creative individual with a desire to innovate or a logical individual with an eye for details, marketing can be a fulfilling career path for you. 

Marketing is a line of work that encompasses a variety of job specialties and serves nearly every industry. It plays a vital role in a business’s success, and there’s always a demand for passionate professionals looking to turn their interests into a rewarding career.

To help you determine if a marketing career is right for you and your professional goals, let’s take a look at some of the top-paying marketing jobs and how to get started in them.
![Copy of Graphic 3 - 5 Top-Paying Marketing Jobs.png](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_3_5_Top_Paying_Marketing_Jobs_750eaad5e5.png)
## Executive Creative Director—$137,779

An executive creative director leads the creative team and is ultimately responsible for the creative vision of a company. They often work closely with other executives to ensure that the company’s creative vision is accurately represented in all forms of branding, marketing, and advertising. 


### How to Become an Executive Creative Director

Most companies look for creative directors that have a bachelor’s or master’s degree in graphic design, marketing, or communications. In addition to having a degree, most creative directors at the executive level will have 5-10 years in creative roles and leadership positions.


## Digital Marketing Director—$148,648

Digital marketing directors are often in charge of a company’s online presence. They create digital marketing campaigns, review analytics, and develop strategies for optimizing online advertisements and content.


### How to Become a Digital Marketing Director

Many digital marketing directors have a bachelor’s degree in marketing or digital marketing, and some have a master’s degree in digital marketing or an MBA with a focus in marketing. To get to a director-level position, digital marketers would need to have extensive experience in content marketing, search engine optimization (SEO), and analytics.

**Read our related article to discover [how to build a brand on Instagram](https://www.ycredc.com/blog/how-to-build-a-brand-on-instagram) and establish your online presence.**


## Product Marketing Director—$173,500

When a company needs help creating effective strategies for launching a new product or increasing the sales of an existing product, they turn to their product marketing director. These directors closely follow market trends and customer feedback to make sure their company’s products resonate with their target audiences.


### How to Become a Product Marketing Director

Most product marketing directors have a bachelor’s degree in marketing or an MBA with a focus in marketing. In addition to a degree, most companies look for candidates with a background in product marketing and strong project management skills. 


## Vice President of Marketing—$201,080

A vice president of marketing is in charge of overseeing the marketing team, monitoring marketing strategies, and managing the marketing budget. In general, they make sure a company's marketing goals are aligned at every level of the organization. 


### How to Become a Vice President of Marketing

Most companies require their VP of marketing to have an MBA with a focus in marketing or business leadership. This is a senior leadership role, so it requires several years of experience in marketing, business leadership, and financial management.


## Chief Marketing Officer (CMO)—$224,612

CMOs are at the highest level of an organization’s marketing team. They oversee marketing and advertising, develop a company’s core marketing strategy, and work with other leaders to establish company goals. 


### How to Become a CMO

Nearly every company requires its CMO to have a master’s degree and a proven track record of operating a successful business. Not only do they need to have extensive marketing knowledge, but they also need years of experience in running complex business operations and leading large teams.  

**Need help learning how to deliver an effective presentation? Read our related article to discover [5 tips for improving presentation skills](https://www.ycredc.com/blog/tips-for-better-presentations).** 


## How to Get Started In Marketing—Education, Skills, and Entry-Level Jobs

Almost every long-term marketing job requires applicants to have a formal education and earn a degree. Many job roles require at least a bachelor’s degree, but certain senior-level and executive-level roles require a master’s degree. 

While there are several different degrees that could help you get started in marketing, some of the most common degrees include:

* Bachelor of Science or Bachelor of Arts in Marketing
* Bachelor of Business Administration
* Bachelor of Science in Communications
* Master of Business Administration (MBA)
* Master of Science in Marketing
* Master of Science in Data Analytics

In addition to earning a degree, there are a variety of skills that can help you get started in a marketing career. Some of these skills include digital marketing, social media marketing, and content marketing. Due to recent advancements in social media and technology, there’s a growing need for professionals equipped with online marketing skills. 

**Read our related article to learn more about [what a content marketer does and how to get started as one](https://www.ycredc.com/blog/what-does-a-content-marketer-do-job-descriptions-and-how-to-get-started).**
![No image. Text: 6 degrees to get started in a marketing career: bachelor of science or bachelor of art in marketing, bachelor of business administration, bachelor of science in communication, master of business administration, master of science in marketing, master of science in data analytics.](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_1_5_Top_Paying_Marketing_Jobs_3ff05cc5b8.png)
### Entry-Level Marketing Jobs

By earning a degree and gaining specialized skills, graduates are well-equipped to kickstart their careers in marketing. Just like many other careers, marketing careers begin with entry-level positions.

Some of the most common entry-level marketing jobs are:

* Content writer
* Marketing coordinator
* Social media marketing assistant
* Market research assistant
* Sales and marketing associate
* Digital media specialist

Entry-level marketing jobs can vary greatly both in salary and type of work. Some entry-level jobs are part-time and pay anywhere from $15-$40 per hour. Other entry-level jobs are full-time and offer salaries ranging from $35,000-$84,000. 

Where you work, the level of responsibility you have, and what your specialization is all play a significant role in what your salary could be. This not only applies to entry-level jobs, but it applies to entire career paths as well.   

**Many entry-level marketing jobs offer remote positions. Read our related article to discover [10 tips for working from home](https://www.ycredc.com/blog/tips-for-working-from-home).**
![No image. Text: Common entry-level marketing jobs - content writer, marketing coordinator social media marketing assistant, market research assistant, sales and marketing associate, and digital media specialist.](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_2_5_Top_Paying_Marketing_Jobs_349d3da9a3.png)
## Kickstart Your Marketing Career With REDC

Knowing how to get started in a marketing career can be difficult, and we’re here to help.

The Regional Economic Development Center at Yavapai College offers the courses and resources you need to kickstart your career in marketing. From self-paced online courses to [local networking events and job fairs](https://www.ycredc.com/events), preparing yourself for a fulfilling career has never been easier.

Take advantage of our [vast course catalogue](https://www.ycredc.com/courses/all?page=1&category=marketing) and [free career resources](https://www.ycredc.com/career-services) today to see how we can help you achieve your professional goals. 


An aerial view of marketers working on their Macbooks

 5 Top-Paying Marketing Jobs: Job Descriptions and How to Get Started

Drones are fun to fly and are great for creative projects and business opportunities. They’re also just fun to fly!

The Federal Aviation Administration (FAA) is responsible for handling all the regulations regarding aviation. Including drones. The world of drone flying can be convoluted. This article is meant to guide you through:

* Requirements for recreational drone flight
* What commercial flight is
* Requirements for a drone license

## Requirements for Flying A Drone Recreationally

Flying recreationally does not require a drone or pilot’s license, but there are some requirements. Follow these requirements to ensure you’re flying within the proper requirements.
![Image: An illustrated graphic of a drone flying over a map. Text: When done incorrectly, recreational drone flight can cause damage. Follow all FAA requirements to safely fly a drone](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_1_Do_I_Need_a_License_to_Fly_a_Drone_bfdba71293.png)
### Take [The Recreational UAS Safety Test (TRUST)](https://www.faa.gov/uas/recreational_flyers/knowledge_test_updates#TAs:~:text=List%20of%20FAA%20Approved%20Test%20Administrators%20(FAA%20Approved%20TRUST%20TA))

You don’t need a license to fly a drone recreationally, but you do need to take the Recreational UAS Safety Test (TRUST).

The FAA didn’t create TRUST, but many organizations provide[ all the information you need](https://www.tacavpro.com/trust/) to pass the test in the form of a course. 

Once you get the certification after succeeding, keep proof on you while flying. A good place to keep this would be in your drone case.  


### Follow Safety Guidelines

The safety guidelines for drone flight are developed by Community-Based Organizations (CBO) that are selected by the FFA. 

There are currently four CBOs. Each develops its own set of safety guidelines that help drone pilots operate safely:

* [Academy of Model Aeronautics](https://www.modelaircraft.org/sites/default/files/documents/100.pdf)
* [First Person View Freedom Coalition](https://fpvfc.org/safety-guidelines)
* [Flite Test Community Association](https://ftca.flitetest.com/safety-guidelines/)  
* [STEM+C Inc. ](https://stemplusc.org/stemc-cbo/)

You don’t need to follow each of the CBO guidelines, and you can use them interchangeably. However, you will need to know which one you’re sticking to while flying.

These CBOs are communities of nationwide enthusiasts with multiple club locations anyone can join. You don’t need one to fly, but it may be a great opportunity to meet great people who are excited about drone flight.

### Keep Your Drone Visible

You need to keep your drone within your field of vision whenever it’s in the air. You can use a coordinator to help keep an eye on your drone, but it’s best to fly only where you can see.

This is an extremely important guideline for recreational flight and can lead to severe damages and major fines. For example, a co-founder of Treyarch (a video game development studio) [crashed his DJI Mini 3 Pro into a Canadair CL-415 Super Scooper during the Los Angeles fires of 2025](https://www.eurogamer.net/treyarch-co-founder-pleads-guilty-to-flying-drone-that-crashed-into-firefighting-plane-during-la-wildfires). The pilot flew beyond his sight, causing 65 thousand dollars of damage, and stopped a valuable plane from helping the firefighters. 
![Image: Two pilots with visibility jackets and hard hats flying a drone over a construction site. Text: visibility of your drone is crucial for flying.](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_2_Do_I_Need_a_License_to_Fly_a_Drone_3f1e270d54.png)
### Yield to Other Aircraft

It needs to be made clear that when aircraft collide with drones, the damage can be catastrophic. Even a half pound drone can cause tremendous damage to a massive aircraft.

As a recreational pilot, it’s your duty to yield to other aircraft and never fly around an airport.


### Fly at or Below the Authorized Altitude

While flying recreationally, you need to keep your drone at or below 400 feet above ground level. Recreational drones come built-in with altimeters, but they have different tech to read the information:

* Infrared
* Barometry
* GPS

Each of these altimeters works as well as the next. While flying, make sure you don’t exceed 400 feet.


### Carry a Current FAA Registration Mark

This recreational drone requirement is easy to miss.

All drones that weigh over 0.55 pounds need to be registered through the FAA and have their registration number present on the drone. Not all drones designed for recreational use will enter that weight range. In fact, most won’t, but it’s important to keep in mind.

Registered drones should also comply with remote identification requirements. This means other aircraft will be able to identify your drone remotely. You’ll need this only if you plan on flying in areas that require it. Check [this FAA page for more details about Remote ID](https://www.faa.gov/uas/getting_started/remote_id).


### Operate Your Drone Safely

If the other guidelines weren’t enough, the FAA also includes "[don't fly in a manner that would endanger the national airspace system](https://www.faa.gov/uas/recreational_flyers#:~:text=Do%20not%20operate%20your%20drone%20in%20a%20manner%20that%20endangers%20the%20safety%20of%20the%20national%20airspace%20system.)”. This is a catch-all rule that means: be smart.

Don’t fly your drone in places you don’t know anything about or where airplanes or helicopters pass.

This also includes staying away from areas like:

* Bald eagle nests
* Highways and roads
* Private property
* Personal space

Be smart when you fly your drone, and always double-check if you’re allowed to fly at your location.


### Only Fly Recreationally

You can fly a drone without a license, but only if you fly recreationally or for personal enjoyment. 

There are countless ways to fly your drone recreationally:

* Personal creative projects
* Racing with friends
* Just flying around

The edge of recreation ends when financial compensation begins. If you’re flying to receive pay or any kind of monetization, you are no longer flying for recreation. 

The section below will detail what is considered commercial use of a drone.
![Image: Two outdoorsy drone pilots. One is holding a remote, one is holding a drone: Text: Commercial drone flight requires a drone license. If you don't have a license, stick to recreational flights.](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_3_Do_I_Need_a_License_to_Fly_a_Drone_6cbfda2e9b.png)
## What Counts as Commercial Drone Use?

With a drone license, you can fly recreationally and commercially. Financial compensation defines commercial drone flight. If you’re flying to make money, then you’re flying commercially.

These are some examples of commercial drone flights.

**Related Articles**: [Drone Mapping Software](https://www.ycredc.com/blog/drone-mapping-software), [Drone Career Opportunities](https://www.ycredc.com/blog/drone-career-opportunities)


### Flying For Daily Business Operations

Some businesses use drones for daily business operations. Including sight inspections and environmental surveys. These tasks can be part of a non-drone-specific job.

You may not have been hired specifically to fly drones, but even if it’s one task of many, you need a drone license. 


### Flying For Advertisement and Monetized Content

If the imagery you create with your drone is used to sell a product or service, or created specifically for monetized content, you need a drone license. 


## Drone License Requirements

Getting your drone license will unlock business opportunities for you and your drone. The process does take some time and requires a bit of paperwork and passing a test. 

The following are [requirements built by the FAA for receiving your drone license](https://www.faa.gov/uas/commercial_operators/become_a_drone_pilot).


### Prerequisites

Before becoming a pilot, you need to meet these standards:

* Be 16 years or older
* Ability to speak, read, write, and understand English
* Be physically and mentally able to safely fly a drone
* Pass the initial [aeronautical knowledge exam](https://www.dronepilotgroundschool.com/faa-drone-testing-centers/?__hstc=68707406.cdf76c15bbe178f46e827191b3cf538b.1738857078342.1738857078342.1738953879353.2&__hssc=68707406.1.1738953879353&__hsfp=2524153990&_ga=2.236195525.596701187.1738953879-1534369640.1738857077)

### Pass the Part 107 

This is the bulk of the drone license process. It’s a test that challenges your understanding of drone safety and operating procedures. However, there are many resources to help you pass the test.

**Part 107 courses prepare you for taking the test. The REDC offers a [self-paced course bundle that makes the Part 107 easy](https://www.ycredc.com/courses/part-107-made-easy-bundle). Take the course and pass the test.**
![Image: aspiring drone pilots sitting around a desk. Text: The REDC provides courses for drone pilots to start their drone journey and grow their skills](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_4_Do_I_Need_a_License_to_Fly_a_Drone_e2d2e364e5.png)
### Stay Up to Date

Your license will need to be renewed every 2 years. You can do this easily by [taking a training course on the FAA website](https://www.faasafety.gov/gslac/ALC/CourseLanding.aspx?cID=677).


## Drone Education with the REDC

Whether you’re flying for fun or for a job, you need to fly safely. Drone licensing and safety guidelines help keep people on the ground and aircraft in the sky safe.

The REDC at Yavapai College offers more than just Part 107 training, we can help you operate your drone as safely as possible with our [deep dive courses](https://www.ycredc.com/courses/category/aviation?page=1) on popular drone models. 

You can also check out our drone piloting and business courses:

* [Drone Flying 101](https://www.ycredc.com/courses/drone-flying-101)
* [Drone Maneuvers Mastery](https://www.ycredc.com/courses/drone-maneuvers-mastery)
* [Drone Business Made Easy](https://www.ycredc.com/courses/drone-business-made-easy)

Fly farther with the REDC. 


Two outdoorsy drone pilots. One is holding a remote, one is holding a drone.

Do I Need a License to Fly a Drone?: Drone License Requirements

You’ve probably seen executive assistants supporting fashion designers or high-powered publishers in movies, but their role goes far beyond what’s portrayed on the screen. 

In reality, executive assistants oversee the day-to-day operations of an organization at the highest level, and they can be found in nearly every industry. If you’re an organized individual with strong problem-solving skills, then becoming an executive assistant can be the perfect career for you. 

Let’s take a look at what executive assistants do, how to become one, and what their career paths look like. 

## What Is an Executive Assistant?

Contrary to what you may have seen in movies, executive assistants are not personal assistants. Instead, they provide high-level administrative support to executives and senior-level employees.

Some of the tasks that executive assistants are responsible for include:

* Scheduling meetings
* Offering strategic advice
* Accounting, bookkeeping, and payroll
* Managing corporate travel arrangements
* Delegating tasks to other team members
* Communicating with clients and stakeholders

While many executive assistants can be found in metropolitan areas working for large-scale corporations, their services can extend to a variety of industries. Some of the most popular industries that they support include technology, finance, healthcare, and entertainment. 

**Our[ Executive and Personal Assistant course](https://www.ycredc.com/courses/executive-and-personal-assistants) teaches you everything you need to know to become an effective assistant and achieve a successful career.**

## How Do You Become an Executive Assistant With No Experience? 

While many employers prefer executive assistants with prior experience in the role, it’s still possible to become one if you have the right work background, education, and skillset. 

An executive assistant isn’t considered to be an entry-level role, and it’s typically gained through experience in other office roles. Before becoming an executive assistant, many people started as:

* Office assistants
* Office managers
* Receptionists 
* Administrative assistants
* Project managers

Some employers require their executive assistant to have a degree in business administration, but most don’t require a formal degree at all. That being said, upskilling your knowledge through formal courses can equip you with the education needed for the role and set you apart from other candidates. 

**Looking to upskill your knowledge? We offer a wide range of[ Administrative courses](https://www.ycredc.com/courses/category/administrative-skills?page=1) that can teach you everything from organization to administrative office procedures.**
![Image: An executive assistant taking an online class. She's pointing at her monitor with the instructor presenting. Text: Upskilling your knowledge can equip you with the education needed for the role and set you apart from other candidates.](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_2_How_to_Become_an_Executive_Assistant_6eebdc6986.png)
### Skills of an Executive Assistant

Executive assistants handle a wide range of tasks crucial to their organization’s success. For this reason, they need to develop a variety of hard and soft skills.

Hard skills are technical abilities and specific knowledge that are required to perform the job effectively. Some hard skills that are important for executive assistants to have are:

* Calendar management
* Project management 
* Data entry
* Office procedures
* Accounting 
* Customer relationship management (CRM) software

Soft skills relate to how well you work as an individual and with other employees. Some soft skills that executive assistants must possess are organization, coordination, problem-solving, and adaptability.

**Read our related article to discover[ 6 ways to improve your soft skills](https://www.ycredc.com/blog/activities-to-improve-soft-skills).**
![No image. Text: Hard and Soft skills of an executive assistant. Soft skils - organization, coordination, problem solving, and adaptability. Hard skills - calendar management, project management, data entry, and office procedures.](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_3_How_to_Become_an_Executive_Assistant_c67baaf045.png)
## What Does an Executive Assistant’s Career Path Look Like?

Most people start their careers in lower-level office positions and work their way up to becoming an executive assistant. Becoming an executive assistant is not only a rewarding career in itself, but it offers the opportunity to grow within your career and take on higher-level roles.

After becoming an executive assistant, you’ll be able to qualify for a variety of specialized roles. For example, you can specialize as an office manager and oversee administrative operations, or you could become an operations manager and handle day-to-day activities at a higher level. 

Becoming an executive assistant can also open the door to executive and senior-level roles. These roles can include chief of staff, director of administration, and executive operations manager. As you continue to gain experience and hone your skills, you’ll pave the way to these specialized and higher-level positions.

**Read our related article to learn[ what the lean process is](https://www.ycredc.com/blog/what-is-a-lean-process) and how it boosts efficiency in the workplace.**


### **How Much Can Executive Assistants Earn?**

An executive assistant’s salary can vary greatly based on several different factors:

* Location
* Company size
* Experience
* Education
* Job responsibilities

According to the Bureau of Labor Statistics,[ the average salary for an executive assistant is $73,680](https://www.bls.gov/oes/2023/may/oes436011.htm#:~:text=National%20estimates%20for%20Executive%20Secretaries%20and%20Executive%20Administrative%20Assistants%3A,mean%20wage%20estimates%20for%20Executive%20Secretaries%20and%20Executive%20Administrative%20Assistants%3A). That being said, it’s common for newcomers to the role to be paid a little less and experienced individuals to be paid a little more. On the low end, you could make around $45,000 per year, and at the highest end, you could earn upwards of $100,000 per year.
![Image: Office workers, at least one is likely to be an executive assistant, on their computers in a bright, naturally-lit office with a gorgeous monstera in the corner.](https://redc-strapi-backend.fly.dev/uploads/Copy_of_Graphic_4_How_to_Become_an_Executive_Assistant_12189a575a.png)
## Kickstart Your Executive Assistant Career at the REDC

The Regional Economic Development Center at Yavapai College is here to help local jobseekers kickstart their career as executive assistants. 

Our courses are online and self-paced, allowing you to get the education you need without having to sacrifice your busy schedule. Whether you need to hone your professional skills or learn new ones, our courses offer the flexibility to advance in your career at your own pace.

Explore our[ vast course catalog](https://www.ycredc.com/courses/category/yc-career-and-technical-educational-non-credit-courses) and[career resources](https://www.ycredc.com/career-services) today to discover how you can get started in a fulfilling career. 

An executive assistance in a beige blazer smiling at the camera with her office colleagues behind her

How to Become an Executive Assistant

Turning a drone hobby into a career or side hustle is rewarding both creatively and financially. The opportunities are nearly endless and this newer industry is only getting started.

Many drone pilots in creative fields like photography and videography run their own businesses, but there are many opportunities in large corporations.

In this article, we’ll cover the most common drone careers, average national salaries, and industries.


## Drone Photography - $42,000 (Average)

Photos taken from drones are gorgeous and impossible to replicate from the ground.

Drone photographers are responsible for taking photos of landscapes, land parcels, events, and everything in between. They’ll also use software to edit photos to match their creative vision.

On its own, drone photography won’t generate a lot of income. That’s why most drone photographers will also offer videography.

**Related Article**: [7 Drone Photography Tips for Beginners](https://www.ycredc.com/blog/beginner-drone-photography-tips)
![Image: A drone photo of a farm. Text: Photography is used in many industries. Drone photography takes the perspective to new heights and creates unique perspectives. ](https://redc-strapi-backend.fly.dev/uploads/Graphic_1_Drone_Career_Opportunities_The_Sky_s_the_Limit_ee030fe9e1.png)
### Industry Options for Drone Photography

Drone photography can be helpful across various industries, including:

* Real estate
* Agriculture 
* Construction
* Environmental monitoring and surveillance 
* Nature publications

Real estate is the most common use of drone photography and allows real estate agents to show their listings in a new and unique way.


## Drone Videographer - $63,000 (Average)

Drone videographers are in a very similar bucket to drone photographers. The most basic responsibility of drone videographers is to shoot videos using a drone, but there is a lot more to the job.

Drone videos can range from simple landscapes to complex flythroughs of office spaces. Depending on the kinds of videos you want to make, you’ll need to skill-up your flying technique.

Some jobs may require you to shoot only raw footage, but most videographers are also responsible for:

* Planning shots
* Storyboarding
* Shooting footage
* Editing

Most small business drone videographers are also editors and creative directors. They are responsible for talking with clients, understanding their vision, and creating a video that matches that vision.


### Industry Options for Drone Videography

Drone videos are used across many industries and there are always more opportunities. These are just some of the industries that typically utilize drone videography:

* Real Estate
* Advertisement
* Agriculture
* Tourism
* Construction

If you’re running a small drone business, pitch your services to anyone. You might be surprised by what businesses would love your videography abilities.

**Related Article:** [Best Drone Photography and Video Editing Software](https://www.ycredc.com/blog/drone-video-and-photography-software)

## Drone Mapper - $60,000 (Average)

Drone mapping is a new kind of drone application that uses 2D images to create 3-dimensional maps. This kind of software is very commercial-focused; using it can be challenging and paying for it is even more challenging.

That being said, drone mapping is a kind of job that businesses will employ someone for.  Many industrial construction businesses or large-scale operations can afford to hire drone technicians and site mappers.

If drone mapping is something you’re interested in, work at becoming a better pilot. Drone mappers need to be exact and stable.

**Related Articles**: [Drone Mapping Software](https://www.ycredc.com/blog/drone-mapping-software)
![Image: a drone pilot holding a drone controller with a phone mounted showing video footage. Text: Drone mapping uses complex software that is used to create detailed maps used in many industries.](https://redc-strapi-backend.fly.dev/uploads/Graphic_2_Drone_Career_Opportunities_The_Sky_s_the_Limit_5289a16069.png)
### Industry Options for Drone Mappers

The industries that use drone mappers most are in the industrial and infrastructure business.

* Mining
* Geography
* Construction
* Urban planning
* Inspection
* Environmental planning
* Aerospace
* Land development

Drone mapping is a highly technical application of drones and may require a deep understanding of topography, using the software, and flight skills.


## Delivery Flyer - $55,000 (Average)

Drone delivery is a budding industry. The role of a delivery flyer is to use a drone to deliver smaller parcels. As a delivery flyer, you may be responsible for keeping track of customer locations and confirming delivery.


### Industry Options for Delivery Flyers

This job is primarily used in the postal and delivery industry, but it’s always growing. Some ideas of where delivery with drones can go include moving important tools or goods across working yards or factories.


## General Drone Pilot - $60,000 (Average)

Drone pilot is a general catch-all term for people who work with drones. There are a lot of roles these professionals can fill:

* Insurance claims assessment
* Emergency response situations
* Crop assessment
* Search and rescue operations
* City planning and infrastructure inspection
* Construction monitoring
* Delivery

Drone pilots can step in for situations where helicopters or planes can’t. Salary ranges widely and these roles are often employment opportunities. If you decide to create your own business and do contract work, you may be able to pick some of these jobs up.
![Image: Two drone pilots in puffy vests chatting. One is holding her drone. Text: Drone pilots are needed across many industries. The sky is the limit and there are always more opportunities.](https://redc-strapi-backend.fly.dev/uploads/Graphic_3_Drone_Career_Opportunities_The_Sky_s_the_Limit_c5fa75be52.png)
### Industry Options for Drone Pilots

There isn’t a list of all the industries that could use drone pilots. It’s a newer job market and the opportunities are nearly endless. If you have an idea for how you can provide drone services to a business, pitch the idea and see if it’ll work out.


## How to Get a Job as a Drone Pilot

If you’re looking for a job as a pilot, it’s safe to assume you’ve already had some practice flying a drone. You should keep practicing flying to get your skills to where they need to go.

However, there is a lot more you can do to prepare yourself and find drone jobs.

**Learn everything you need to know about operating a drone and making money doing so by [enrolling in drone courses with the REDC](https://www.ycredc.com/courses/category/aviation?page=1).**


### Get Certified

The Federal Aviation Administration (FAA) is the regulatory body for drone flying. Before anyone can legally make money flying a drone, they need to be certified with a Part 107 license.

The process of receiving this license includes a background check and a robust test. Earning your Part 107 license is challenging, but there are many resources to help you study.

**Want help studying for the Part 107 license? Sign up for [Pilot Institute's Part 107 Night Training Course for free through the REDC](https://www.ycredc.com/courses/part-107-night-training-course).**
![Image: an illustrated graphic of a drone pilot flying a drone. Text: A Part 107 license is needed to make money with your drone legally. Make sure you get certified before offering your services.](https://redc-strapi-backend.fly.dev/uploads/Graphic_4_Drone_Career_Opportunities_The_Sky_s_the_Limit_2437b890a0.png)
### Follow The Demand

Because there are so many opportunities available to drone pilots, it’s hard to know where to start. Take a look at what local businesses are in your area and follow the demand.

Drone jobs are in demand and the market is consistently expanding.


### Find a Drone Job or Start a Business

You should choose whether or not you want to find a job as a drone pilot or start a business of your own. With a job, you can work in construction, mining, and break into bigger industries. These jobs use drones that are different from consumer types.

Starting your own drone business gives you the ability to do what you want, how you want it, but you won’t have access to larger or more technical drone applications.


### Find Support At the REDC

Drone pilots go one of two routes. Getting employed by a business, or starting their own business. 

We offer a huge selection of Pilot Institute courses for drone pilots beyond basic Part 207 training:

* [Drone Maneuvers Mastery](https://www.ycredc.com/courses/drone-maneuvers-mastery)
* [The Ultimate Drone Pilot Guide](https://www.ycredc.com/courses/ultimate-drone-pilot-guide)
* [Drone Business Made Easy](https://www.ycredc.com/courses/drone-business-made-easy)
* [Droneresponders Part 107 Bundle](https://www.ycredc.com/courses/droneresponders-part-107-bundle)
* [Drone Photo/Video Masterclass](https://www.ycredc.com/courses/drone-photo-video-masterclass)

You can also find [deep dive courses about piloting the most popular drone models ](https://www.ycredc.com/courses/category/aviation?page=1)for professionals.

Whichever route you choose, the Regional Economic Development Center at Yavapai College is here to help you every step of the way. From [business counseling](https://www.ycredc.com/business-services) to [career services](https://www.ycredc.com/career-services), the REDC has something for everyone.

Get in touch to start taking advantage of the many resources available to you.

Image: Two workers, one is holding a laptop and the other is holding a drone controller. They're talking on walkie talkies and wearing visibility jackets and hard hats.

Drone Career Opportunities: The Sky’s The Limit

Looking for a job, especially while unemployed or underemployed, is stressful and daunting. There are so many online job boards and half the listings either seem fake or are actually fake.

There are conflicting statistics on how important networking is. Some experts say 85% of jobs are filled via networking while [others argue that figure is more anecdotal than scientific](https://www.linkedin.com/pulse/85-all-jobs-filled-via-networking-ed-herzog).

No matter the percentage or figures, everyone agrees that networking is crucial for finding and building a career. Also, you can always network to feel unstuck; you never know what opportunities await. 

Use these tips to find meaningful connections that will actually lead to employment and professional opportunities.

**The REDC at Yavapai College offers several courses with all the details to help you network:**

* **[Networking Outside the Company](https://www.ycredc.com/courses/networking-outside-the-company)**
* **[Networking for Success](https://www.ycredc.com/courses/mindedge-networking-for-success)**

**Our team curated online, self-based courses for in-depth professional development and upskilling. [Check out our full course catalogue](https://www.ycredc.com/courses).**
![No image. Text: 8 tips to network for a job - solidify what you're looking for, reach out, meet in person, talk less, attend events, provide help, invest in the long-term, and stay connected.](https://redc-strapi-backend.fly.dev/uploads/Graphic_1_Making_Connections_How_to_Network_for_a_Job_e57029cd05.png)
## 1. Solidify What You’re Looking For

“What are you looking for in a relationship?” is a common question to ask on a date, but have you considered that question for your career? Having a clear understanding of what you want professionally will help you make the connections that will lead to meaningful work.

This is difficult for people who are breaking into a new career or just graduating from college. Consider tasks you enjoy and look around at job postings. Chances are, there are common entry-level positions you could be pursuing.

**Some career paths are less straightforward than others. If you’re lost on where to start, [our career profiles guide you through everything you need to know](https://www.ycredc.com/blog/all?categories=Career+Profiles&page=1) about a specific career path. The [REDC has resources designed to help job searchers](https://www.ycredc.com/blog/all?categories=Job+Search+Advice&page=1) find the perfect fit.**
![Image: Two coworking pairs holding laptops and working together. Text: Consider what you want from a job and focus on finding those opportunities.](https://redc-strapi-backend.fly.dev/uploads/Graphic_2_Making_Connections_How_to_Network_for_a_Job_f0ff462ddd.png)
## 2. Reach Out

You can’t network without putting yourself out there at least a little bit. You don’t need to treat this process like a sales pitch. We’ve all gotten the MLM invites from high school classmates—don’t be like them.

Reach out for networking opportunities in as many ways as possible.

* LinkedIn direct message
* Cold calls
* Emailing the company directly
* Attending events

If you have someone’s phone number, give them a text or call, if your only point of contact is LinkedIn, send them a message. In some cases, you don’t even need to have a point of contact. Most businesses have a contact form on their site. It might have a general purpose, but you can still put a bug in their ear by messaging them this way.
### Be Intentional

When reaching out, don’t neglect the people working the job you want. You can glean a lot of insight from them.

Being intentional about who you’re reaching out to means finding people in a position similar to what you’d like to have or a workplace that you want to be a part of. It also means finding the people who are hiring for those positions.
### Start Small

You never know who knows who. A connection you currently have could be connected to someone who could help you break into your dream job. Ask the people you’re already connected with:

* Current coworkers and supervisors
* Past employers or professors
* People you went to school with

### Be Authentic

Networking isn’t about selling yourself; it’s about making meaningful professional connections.

Be authentic and honest about what you’re looking for, your skills, and how you can fit into their team. Your personality should shine, but don’t downplay your experience.


### Be Curious

When you do reach out, do so with a genuine curiosity about how you can help their business. 

Learn more about their business and what they’re trying to accomplish. If you don’t see a way you can help them achieve their goals, encourage them and reach out to people in your network who could be helpful.


## 3. Meet In Person

Connecting online might not be enough—get out of your comfort zone and try to meet in person.

Meeting face-to-face while networking improves your ability to communicate yourself to potential employers, mentors, or connections. Ask if they can meet at a local coffee shop so you can ask them questions.
![Image: An illustrated graphic of two people collaborating at a desk with a glob above their heads with people icons spread across it and lines connecting them. Text: Face-to-face interactions are much more meaningful than direct messages or emails. Try to connect with people in person to make a strong impression.](https://redc-strapi-backend.fly.dev/uploads/Graphic_3_Making_Connections_How_to_Network_for_a_Job_e68d4382f4.png)
## 4. Talk Less

While on a call or meeting over coffee, let the other people talk more than you. This means you’ll be asking the questions so think ahead of time about some of the things you want to know about what the person does and how their job operates.

**Related Article**: [What is Professional Development?](https://www.ycredc.com/blog/what-is-professional-development)

## 5. Attend Events

There are two ways you can think about while attending a job fair:

* What jobs are available
* Who will be attending

While you could go into the fair hoping to find the job you’re looking for, consider approaching it as networking first.

Talk with the business leaders that are present and find out more about what they do. Are there any pain points they currently face? What kinds of customers do they serve? Be curious about what they do, let them talk, ask questions, and try to make friends.

When you approach a fair like that, hiring managers might just create a job for you.

**The REDC runs and supports various job fairs throughout the year. [Check our events page to find out what’s coming up next](https://www.ycredc.com/events)!**

## 6. Provide Help

You can create meaningful connections with people by offering help or insight with small tasks. This could be contracted work, a super simple task, or insight. 

Don’t offer to work for free, but small things here and there will prove your skills to potential employers.

## 7. Invest in the Long-Term

You may be networking specifically to find a job now, but there are more benefits to networking than the immediate results. If you have a network of professionals and job creators, you’ll be able to tap into that any time you need to find a job down the road, get job advice, land a client for your business, or want to refer a friend. 

Networking is all about making connections, and the value of those connections compounds over time. So, don’t only look for the immediate. Try to find long-term relationships you can build over time.


## 8. Stay Connected

Everyone is busy. If you’re waiting a long time to hear back from someone, they likely forgot. Shoot them another email to remind them you exist.

Persistence goes a long way when looking for a job and meaningful networking opportunities. Sometimes it takes a long time to get your foot into the door. Don’t give up, but don’t be desperate. Send gentle reminders that you can’t wait to meet with them.

Once connections are made, don’t let them go stale. Check up on the people in your network through simple DMs or comments on their posts.
![Image: Small rubber figurines of office workers hung up on a gray wall with black lines drawn between them. Text: Stay connected with your network. The next time you need a new job, you'll be happy that you did.](https://redc-strapi-backend.fly.dev/uploads/Graphic_4_Making_Connections_How_to_Network_for_a_Job_3bb901b7c1.png)
## Why is Networking Important?

The world runs on connections. The business world is no exception. Meeting the right people and finding quality talent is vital for every business and professional.

Think about [the Cal Arts class in the 1970s](https://www.vanityfair.com/culture/2014/03/calarts-animation-1970s-tim-burton?srsltid=AfmBOoroHlYTVmJO5be2DziH4NhOVwF1XdoOluJbxihSK4OOHpIdhhgI) that would go on to create smash box office hits like *Beauty and the Beast. Toy Story*, *The Brave Little Toaster*, and so much more. Many of these people are where they are now because of the connections they made at school.

Not all of us went to college and found the perfect group of misfits that would go on to create commercial, creative, and personal success, we can all network to find connections that everyone can benefit from.


## Start Now with the REDC

Career networking is something you can start today, and the REDC can help you find meaningful connections. Our career services include career exploration, readiness, and opportunities. 

[Reach out to our career services team](https://www.ycredc.com/career-services) to start finding your dream job today.


A group of professionals dressed in office-casual clothes gathered at a networking event.

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