Description
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of sales, including the sales funnel and pipeline; lead qualification; presentations; metrics; and closing. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material.
Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year.
credits
- PMI PDUs: 3
- Leadership PDUs: 1
- Strategic & Business Management PDUs: 1.25
- Technical PM PDUs: 0.75
- IACET CEUs: 0.3
- HRCI Credits: 3
- Specified - Strategic Business: 3
- SHRM PDCs: 3
features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
learning Outcomes
- Identify the stages of the buying cycle
- Explain the significance of the sales funnel
- Articulate the advantages of close marketing/sales alignment
- Develop a lead-generation strategy appropriate to your business
- Identify the major issues that need to be addressed during lead qualification
- Explain the importance of early-pipeline and late-pipeline metrics
- Develop a customer-centric sales process
- Improve the effectiveness of your team's sales presentations
- Develop better closing techniques
- Use metrics to evaluate the performance of your sales staff
- Articulate the particular challenges of selling to Millennials
- Devise a sales compensation system that is appropriate to your business model and strategic goals
- Explore options for using automation to improve your sales process