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Nonprofit Skills®: Communicating With the Public
$79
View CourseSelf-Paced3 Course Hours | 12 Weeks
Nonprofit Management
Description
This course covers the activities associated with public communication in the nonprofit sector. You will gain an understanding of how to develop an effective communications plan. We will also explore best practices for crafting messages that reach diverse audiences, and look at the many different channels for public communication, like social media, press releases, websites, and print media. You will learn how marketing principles like branding, storytelling, and targeted messaging can be applied in the nonprofit context. This course also explains concepts related to advocacy and lobbying and explains how transparency is maintained through public communication.
credits
- IACET CEUs: 0.3
- HRCI Credits: 3
- SHRM PDCs: 3
- CFRE Points: 3
features
- Mobile-friendly
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
learning Outcomes
- Explain best practice for nonprofit public communications channels including websites, social media platforms, print media, and press releases
- Describe the role of a communications director in the nonprofit environment and explain how different-sized nonprofits delegate communications tasks
- Discuss the types of exclusionary messaging and best practices for adapting messaging to reach diverse audiences
- Explain how nonprofits use branding and storytelling for effective public communication
- Differentiate between lobbying and advocacy and explain the restrictions on lobbying for different types of nonprofits
- Describe the types of information nonprofits are required to disclose to the public and explain how nonprofits maintain transparency and uphold public trust
- Outline key aspects of an effective public communication policy