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Back to all courses

Modern Marketing: Strategy & Execution

$79
Self-Paced3 Course Hours | 12 Weeks
View Course
Marketing
Modern Marketing: Strategy & Execution

Description

This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material.

Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year.

credits

  • PMI PDUs: 3
    • Strategic & Business Management PDUs: 2.5
      • Technical PM PDUs: 0.5
        • IACET CEUs: 0.3
          • HRCI Credits: 3
            • SHRM PDCs: 3

              features

              • Mobile-friendly
              • Audio-enabled
              • Badge and credit-awarding
              • Real-world case studies
              • Fully accessible
              • Games & Flashcards
              • Expert-supported
              • Video content

              learning Outcomes

              • Describe the different types of value proposition
              • Explain the advantages of content marketing
              • Define your target markets
              • Integrate email into your content marketing efforts
              • Devise a strategy for using marketing automation to scale your marketing operation
              • Set up a system to manage your marketing channels
              • Decide which social media channels are appropriate for your brand
              • Integrate mobile into your content marketing efforts
              • Explain the importance of optimizing your website for SEO
              • Describe the role of public relations in your overall marketing strategy
              • Decide which digital platforms will be the most effective for your paid advertising efforts

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