Home Link
Quest Grant

For Businesses

Business Services

Helping the Businesses in our Community.

Regional Services

Everything you need to know to grow in Yavapai County.

Grant Assistance

From grant research to writing services.

Data and Analytics

Research for sustainable business growth.

About Yavapai County

Everything you need to know about commerce Yavapai County.

For Employees & Job Seekers

Career Resources

Personalized training, career counseling, scholarships, and more!

Training Courses

Learn new skills and get ready for your next career move.

Job Fairs and Events

Connect with employers through local job fairs and career events.

Hot Jobs

Top Jobs, Occupations, and Skills in Yavapai County

Job Postings Data Trends

Explore the latest data on job opportunities available from local employers


Loading upcoming events...

Training Courses

Training Course Options

See and compare the different course trainings available through the REDC.

Subject Matter Expert

Train employees and businesses in leadership, professional development, communication, and more

Back to all courses

Modern Marketing: Strategy & Execution

Self-Paced3 Course Hours | 12 Weeks
View Course
Modern Marketing: Strategy & Execution


This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material.

Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year.


  • PMI PDUs: 3
    • Strategic & Business Management PDUs: 2.5
      • Technical PM PDUs: 0.5
        • IACET CEUs: 0.3
          • HRCI Credits: 3
            • SHRM PDCs: 3


              • Mobile-friendly
              • Audio-enabled
              • Badge and credit-awarding
              • Real-world case studies
              • Fully accessible
              • Games & Flashcards
              • Expert-supported
              • Video content

              learning Outcomes

              • Describe the different types of value proposition
              • Explain the advantages of content marketing
              • Define your target markets
              • Integrate email into your content marketing efforts
              • Devise a strategy for using marketing automation to scale your marketing operation
              • Set up a system to manage your marketing channels
              • Decide which social media channels are appropriate for your brand
              • Integrate mobile into your content marketing efforts
              • Explain the importance of optimizing your website for SEO
              • Describe the role of public relations in your overall marketing strategy
              • Decide which digital platforms will be the most effective for your paid advertising efforts

              related courses

              • Marketing
                Digital Marketing Strategy

                Digital Marketing Strategy

                Self-Paced3 Course Hours | 12 Weeks
              • Marketing
                Google Ads

                Google Ads

                Self-Paced6 Course Hours | 12 Weeks
              • Marketing
                Marketing Automation

                Marketing Automation

                Self-Paced3.5 Course Hours | 12 Weeks
              Home LinkThe REDC is a Division of Yavapai College.Go to yc.edu

              Sign up for the REDC Newsletter

              Stay in touch with the REDC and learn how we are impacting our community!
              Contact Us