Marketing
Digital Marketing Strategy
Self-Paced3 Course Hours | 12 Weeks
$79Back to all courses
Modern Marketing: Strategy & Execution
$79
View CourseSelf-Paced3 Course Hours | 12 Weeks
Marketing
Description
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material.
Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year.
credits
- PMI PDUs: 3
- Strategic & Business Management PDUs: 2.5
- Technical PM PDUs: 0.5
- IACET CEUs: 0.3
- HRCI Credits: 3
- SHRM PDCs: 3
features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
learning Outcomes
- Describe the different types of value proposition
- Explain the advantages of content marketing
- Define your target markets
- Integrate email into your content marketing efforts
- Devise a strategy for using marketing automation to scale your marketing operation
- Set up a system to manage your marketing channels
- Decide which social media channels are appropriate for your brand
- Integrate mobile into your content marketing efforts
- Explain the importance of optimizing your website for SEO
- Describe the role of public relations in your overall marketing strategy
- Decide which digital platforms will be the most effective for your paid advertising efforts
