Marketing
Description
Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.
This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.
credits
- IACET CEUs: 0.3
features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
learning Outcomes
- Describe the basic concepts of Google Analytics, including its role as a web analytics and data collection platform
- Recall the differences between dimensions and metrics and how they are used to analyze web traffic
- Define key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts
- Describe how to set up a Google Analytics Account and conduct basic navigation through the platform
- Explain the Google Analytics account hierarchy
- Discuss the importance of tracking code and how it relates to the Google tag and Google Tag Manager
- Explain the difference between an event and a conversion and how each plays a role in understanding the target audience
- Understand organizational targets for analytics and visitors and recognize how to track and measure those targets using reports and explorations
- Discuss the purpose of audiences, segments, filters, and comparisons and how each impacts the data collection process
- Describe SEO and how it impacts web traffic