Persuasive communication is essential not only for selling the products or services of the business but for obtaining financing and running daily operations. This course will provide you with the opportunity to gain confidence and improve their communication skills. Even the most skilled communicator can always learn additional techniques for success.

1. Fundamentals of Communication
2. The Importance of Knowing the Audience in Persuasive Communication
3. The Power of Listening
4. Credibility of the Speaker is Key in Persuasion
5. Evidence in Persuasion
6. Emotion in Persuasion
7. Organizing the Argument
8. Monroe's Motivated Sequence

Prerequisites:

There are no prerequisites to complete this course.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.